Deltek
Lead Designer
Website
Sketch / InVision / Principle
Entrusted with finding solutions for users having a hard time locating relevant content, I conducted a site audit. Finding the website did not use predictable patterns for a user to follow and misused interactions that distracted instead of identifying key actions they must take. Recommending they change their menus naming conventions, and product and industries organization, the navigation needed to simplify, connect, and focus the user's search efforts.
Finding navigation inspiration from established websites, we gravitated towards intuitive naming conventions and high-level organization of products and services. Recommending that Delteks product names not change due to potential loss in market share, we liked the idea of adding a brief description to each product giving users additional context.
Salesforce menu inspired intuitive category naming.
Financialforce menu added descriptive context inspiration.
Developing our strategy, we separated the website into two parts (customer vs. company), providing clear direction based on users' intent. Targeting user needs with products and services, I used industry size to filter relevant content, grouping related topics together and creating familiar patterns.
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The organization was prioritized by importance or alphabetized so users could quickly scan and identify their chosen interest. Creating a singular resource for products and services, eliminating duplicates, and 'Resources' and 'User groups' were moved under 'Support,' helping provide further predictability when searching.
Visualizing the project's design system, I created initial designs of the website's mega navigation, the home page, and product landing page with sub-navigation, providing a holistic view of the concept of the project.
Promoting related products and tools I utilized a taxonomy/tag structure to help ensure information is clear, balanced and readily understood.
Desktop
Sub-page menu
Breadcrumb navigation
Desktop
Inspiration
Deltek, a large-scale product company serving SMB, enterprise, and government contractors with software and management solutions, needed a new information architecture for their existing website, helping drive higher conversion and online sales.
High-level view of Delteks old site map
Desktop
New IA redesign
Desktop
Mega menu
Step-flow navigation
