Delta Dental
Brand extensions
Image style
Photography depicted the human side of insurance in a way that is fun and inviting.
Graphic element
A circle provides a modern nod to the companies wellness message.
The design focussed on creating a content management system that could easily be authored while laying the foundation to the site's architecture, allowing visitors to quickly and easily find relevant information. Keeping the layout visually clean and content digestible helps educate site visitors on the value of oral health and wellness while cultivating a community that promotes and supports a common goal.
An interactive dentist finder enables visitors to find trusted dentists in their area quickly. Answering a few questions narrows the users' search by location, dental plan, specialty, and name. Enabling users to learn more, dentists' search results offer customer reviews and schedule appointments directly through the website.
Color pallete
A fresh color palette offered a lighter and softer tone, inspired by physician scrubs.
Typography
The design uses Georgia Pro for headlines combined with Gotham for body copy.
Sr. Designer
Website
Sketch / InVision
Delta Dental, an insurance provider and network for dentists, needed a brand refresh for their insurance portal to align with their parent site visually. Helping spearhead the project's research and concept phase, we created a clean new look for their website, offering visitors access to information that educates, empowers, and cultivates a community around oral health and wellness.
Desktop
Dentist finder
